Director · Editor · Digital Marketing Strategist

Dani Michelle

A filmmaker and marketing strategist who edits with passion and leads with intuition

About

The space between the cuts.

Dani Michelle is a Toronto-based director, editor, and digital marketing strategist with a passion for visual storytelling that started at age ten and hasn't slowed down since.

A 2025 graduate of Humber Polytechnic's Bachelor of Film and Media Production program, Dani specializes in music video production, short film, and creative content with a sharp eye for pacing, mood, and the kind of edit that makes people watch twice. Her work spans drama, sci-fi, and music video, and has reached audiences beyond the screen: a music video she directed and edited surpassed 100,000 views on YouTube, and her commitment to craft earned her Humber's Critical Thinking Scholarship Award.

Beyond film, Dani brings the same intentionality to digital marketing, having managed content and social media strategy for three brands over three-plus years, with a track record in Meta advertising and audience growth.

She approaches every project, whether a cinematic music video, a short film, or a brand campaign, with curiosity, collaboration, and a commitment to understanding what each client actually needs.

Dani Michelle is a Toronto-based director, editor, and digital marketing strategist with a passion for visual storytelling that started at age ten and hasn't slowed down since.

A 2025 graduate of Humber Polytechnic's Bachelor of Film and Media Production program, Dani specializes in music video production, short film, and creative content with a sharp eye for pacing, mood, and the kind of edit that makes people watch twice.


Her work spans drama, sci-fi, and music video, and has reached audiences beyond the screen: a music video she directed and edited surpassed 100,000 views on YouTube, and her commitment to craft earned her Humber's Critical Thinking Scholarship Award.

Beyond film, Dani brings the same intentionality to digital marketing, having managed content and social media strategy for three brands over three-plus years, with a track record in Meta advertising and audience growth.

She approaches every project, whether a cinematic music video, a short film, or a brand campaign, with curiosity, collaboration, and a commitment to understanding what each client actually needs.

DEMO REEL

DEMO
REEL

Film — Director & Editor

Portfolio

Music videos, short films, and documentaries. Directed, shot, and cut. Hover over any frame for the details.

Digital Marketing

Strategy that performs.

3+ years creating content and managing paid and organic social media for brands, turning creative instinct into measurable business growth.

Experience

Canadian Spa Co.

3 yrs

Social Media & Digital marketing

Social Media & Digital marketing

Managed social media and Meta ad campaigns for four corporate wellness brands with distinct marketing strategies, creating content and analyzing trends.

Managed social media and Meta ad campaigns for four corporate wellness brands with distinct marketing strategies, creating content and analyzing trends.

First Choice Hair

1 yr

marketing specialist

Created social media content and managed digital marketing channels for hair salons across Mississauga, including Google reviews and platform management.

Jack Astors Bar & Grill

1 yr

Social media Content CREATOR

Filmed and edited short-form content for a restaurant's social media, balancing fast-paced shoots and tight deadlines while keeping brand consistency.

Results & Proof

1.9 M

Total impressions generated (1 yr)

320 K

Most views on a single video

+17670%

+17670%

Engagement (2 yrs)

Meta Ads

Campaign performance

Last campaign - 30-day window. For a hot tub brand, against the $15 CPL industry average.

$2.68

CPL

4.6%

ctr

130K

Reach

270K

IMPRESSIONS

Certifications

Meta Social Media Marketing

Professional Certificate · Coursera

Social Media Marketing

Badge Certificate · Meta

Skills & Tools

Meta Business Suite

Instagram

TikTok

YouTube Studio

CapCut

Canva

Adobe Express

Adobe Premiere Pro

After Effects

DaVinci Resolve

Claude AI

Google Analytics

Contact

Let’s Work Together.

Have a film, a campaign, or an idea that needs both? Send a note. I read every message.